For about one hour today, web users noticed two odd things on most major news sites. First, the pages loaded faster. Second, there were no ads.
- Over on Reddit (and as highlighted by Android Police and 9to5Google), someone has posted a simple way of watching YouTube videos in a web browser without any ads. In the URL for whatever video you.
- Without a doubt Firefox is the easiest browser to block ads in because of its extensive add-ons support. In fact, while I don't know if Firefox was the first browser to support adblockers, I do know Firefox is what made adblocking popular.
- Edge Adblock: Edge adblock is a tiny application that blocks ads and banners only from Microsoft edge browser. Without installing any third-party extension you can do this. When you will run the software, you will find no ads and banners in your favourite Microsoft Edge browser. As a result, you can browse the web more faster.
That's because Doubleclick for Publishers (DFP), a Google advertising service, was hit by intermittent outages.
Matej K - ★★★★★ 'Does exactly what it says. No more annoying pop-ups, accidental clicks on malware ads and nothing getting in your way of enjoying the internet. It's easy to turn off if a site blocks it or if you want to support someone through ad revenue.' Peter Haralanov - ★★★★★ 'I am using it for years now. Our designers, developers, writers, managers, and more are obsessed with making the Internet a better place. We believe that everyone has a right to surf the web without being bombarded with pop-ups or video ads or being tracked by advertisers everywhere they go.
DFP is a service that allows publishers to manage their ad operations and is used by most subscribers as an ad server. That is, the ads originate from a Google machine rather than the servers that the publisher's own content comes from. As the ads disappeared, you could see just how pervasive Google is in online advertising.
Everyday users—and the occasional website—rejoiced, though most publishers were less pleased at the loss of revenue from the outage. The fourth quarter of the year is traditionally the strongest for publishers in terms of ad sales, so extended outages cost them money in ads they're unable to serve.
The outages affected publishers 'globally, across their video, display, native and mobile formats,' Google says in a statement. 'Our team has worked quickly to fix the software bug and DFP is now back up and running, so our publisher partners can return to funding their content.'
We took some screen shots during the outages, to compare what various news websites look like with and without ads.
The Atlantic (which, like Quartz, is owned by Atlantic Media)
The Economist
Forbes 'thought of the day'
Forbes home page
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Fortune
And our personal favorite, The Telegraph, which looks like it's set up to prioritize serving ads over copy.
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